Who makes more profit Apple or Microsoft?

Introduction

It’s no secret that Apple and Microsoft make a lot of profit. But who makes more profit? Let’s take a look at some numbers to see who comes out on top.

In the last quarter of 2017, Microsoft made $32.9 billion in profits, while Apple made $38 billion in profits. This is a difference of $10.5 billion! In terms of total revenue, Microsoft came out on top with $136 billion, while Apple had $233 billion. So even though Apple makes more profit on a percentage basis, Microsoft has more total revenue.

Key Differences between the two firms

Apple or Microsoft have been neck and neck when it comes to profitability for years. However, there are a few key differences between the two companies that can affect which one makes more profit.

Apple has been known for its sleek design and user-friendly interface, while Microsoft has been known for its Windows operating system. This difference in focus has had a big impact on both their profits and their market share.

Apple also focuses more on producing its own products, while Microsoft relies on licensing its products to other companies. This difference in strategy has affected their profitability as well.

Another difference between the two firms is their approach to marketing. Apple is more secretive about its marketing plans, while Microsoft openly shares its strategies. This openness affects how well they are able to compete with each other.

Overall, the differences between the two companies are significant and affect their profitability in different ways. While it is difficult to say definitively who makes more profit, these differences are worth considering when making your purchasing decisions.

Apple’s Approach to Pricing

Apple’s philosophy when it comes to pricing is straightforward: Charge a premium for quality products. The company has always prided itself on its high-quality products and has been willing to charge more for them. For example, the iPhone starts at $649, which is significantly more expensive than most smartphones on the market. However, the phone’s features make it worth the price. Apple also charges a higher price for its products in other countries. In China, for example, the iPhone starts at 2,699 yuan ($470), which is more than three times the cost of an equivalent model in the United States.

Microsoft has taken a different approach to pricing. The company aims to make its products affordable so that as many people can access them as possible. Microsoft also tries to keep its prices consistent across different markets so that customers know what they are paying for. For example, the Xbox One costs $499 in the United States and £429 in the UK. Microsoft has also made a concerted effort to reduce prices over time. For example, the original Xbox 360 cost $200 and the Xbox One S costs $200 less than the original Xbox One.

Microsoft’s Approach to Pricing

Microsoft has a long and successful history of developing software that is both profitable and popular. However, Microsoft’s approach to pricing can be controversial. Microsoft charges a higher price for its software products than does Apple, even though Apple’s products are generally of higher quality.Microsoft justifies its high prices by asserting that its products provide greater benefits than those of its competitors. One study found that users of Microsoft’s Windows operating system were more likely to be satisfied with their computer than were users of the Macintosh operating system made by Apple.

Apple, in contrast, has developed a reputation for producing high-quality products at low prices. While this approach has enabled Apple to become the world’s largest computer company, it has also created a rivalry between Apple and Microsoft.

Why does Apple make more profit?

Apple is a well-known company that sells products such as iPhones, iPads, and Macbooks. They make more profit due to their high prices and their innovative products. Microsoft, on the other hand, makes more profit through their software. They create programs that allow people to do things easier and faster.

What are some of the key differences between the two firms?

Apple and Microsoft are two of the biggest technology companies in the world. They both produce products that are popular with consumers, but which firm makes more profit?
Apple is widely considered to be a more profitable company than Microsoft. In 2018, Apple reported net income of $252 billion while Microsoft reported net income of $127 billion. This discrepancy is due to many factors, but chief among them are the prices that Apple charges for its products and Microsoft’s licensing fees for its software.
Apple also has a much larger market capitalization than Microsoft. As of March 2019, Apple’s market capitalization was $814 billion while Microsoft’s market capitalization was $627 billion. This reflects not only the enormous profits that these companies are generating, but also the strong brands that they have built over the years.
The profitability of Apple and Microsoft will likely continue to differ as they compete in a rapidly changing technological landscape.